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- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Hartmann, Jochen; Heitmann, Mark; Siebert, Christian; Schamp, Christina
- Title:
- More than a Feeling: Accuracy and Application of Sentiment Analysis
- Journal title:
- International Journal of Research in Marketing
- Year:
- 2023
- Journal volume:
- 40
- Journal issue:
- 1
- Pages contribution:
- 75-87
- Fulltext / DOI:
- doi:10.1016/j.ijresmar.2022.05.005
- Publisher:
- Elsevier BV
- E-ISSN:
- 0167-8116
- Date of publication:
- 01.03.2023
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