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- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Hartmann, Jochen; Huppertz, Juliana; Schamp, Christina; Heitmann, Mark
- Title:
- Comparing automated text classification methods
- Journal title:
- International Journal of Research in Marketing
- Year:
- 2019
- Journal volume:
- 36
- Journal issue:
- 1
- Pages contribution:
- 20-38
- Fulltext / DOI:
- doi:10.1016/j.ijresmar.2018.09.009
- Publisher:
- Elsevier BV
- E-ISSN:
- 0167-8116
- Date of publication:
- 01.03.2019
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